As a studio we’re pretty open to new ideas and ways of doing things, especially if it helps us do our jobs better. I think one fear that many creatives have is that the flow of ideas might just stop for some reason. Rationally, I think we all know that our creativity is more like [...]
Author Archives: Annie
Love, Retail & Smelling Good in the Digital Age
A couple of weeks ago I finally accepted that I wasn’t going to get one more squirt out of my three year old bottle of Armani Code and it was time to pick a new perfume. The entire experience has made me think a great deal about retail and customer service when it comes to [...]
Posted in Uncategorized Tagged brick and mortar, click and mortar, customer service, ecommerce, retail 2 Comments
Going Social: A well-designed Facebook campaign earns a small company a big following
I’ll be the first one to admit it. I’m a Facebook junkie. Every time I think of something funny or someone says something interesting I think, “That’s my new Facebook status!” Because I am such an avid user, I feel like I am somewhat of an expert and because I have a background in advertising, [...]
Posted in Integrated Branding, Social Media Tagged e-commerce, Facebook ads, Facebook.com, ModCloth.com, Social Marketing Leave a comment
Rightfully aQ’sed
Last summer I went to LA to meet up with my friend Beth. While I was there I met some really smart, cool people. Among them was an ex-designer and photographer working with Beth named Anna. We immediately hit it off when we discovered our mutual distaste for the font Papyrus—which is as prevalent as [...]
Posted in Design geekery, Typography Leave a comment
Teux Deux
I have, and always will be, a list-maker. It’s a necessity. My brain flips channels like a bored fifteen year-old on winter break at grandma’s cabin up north. It took me years to perfect a system that could reign in my unruly mind. It required a self-constructed 7”x 8.5” spiral-bound day-planner with covers made from [...]
What is it with that soap?
Ever since I saw it on FFFFOUND! and TheDieLine.com, I just can’t stop thinking about this image of Good Day soap bars. There is just something about this soap. It’s the cleanest soap I’ve ever seen. I have to just stop and praise all the choices that this designer made; the perfect proportions between the [...]
Posted in File Under Cool, Perception, Typography Leave a comment