Design Alchemy

Everything in moderation…including moderation – Julia Child

The holidays were upon us, and now they are passed, and after a brief January pause in which we took a little breath, we all move on into a new year of goals, challenges, and triumphs — we hope. As ever, last year was full of all of those things too, and in the midst of it the Cricketeers took a moment to collaborate on a duo of letterpressed posters featuring some of our favorite herbs and spices, printed beautifully by our friends at Studio on Fire. We think the process of design is a lot like working in a kitchen/cooking — it’s a careful blend of thought, science and inspiration, with a splash of alchemy and more than a little teamwork and passion, all of which results in something satisfying and delicious that feeds us on many levels. We also wanted to create something that was beautiful, but also a bit useful. Our intention was for this to be a holiday gift and a big thank you to our friends and clients for helping us succeed and do what we love to do over the past 10 years. We look forward to lots more strategic communication problems to find answers to this year.

Simplicity is about subtracting the obvious and adding the meaningful. – John Maeda

Download a spicy recipe for Saffron Panna Cotta from our friend and new Cricketeer, Chef Leah Caplan.

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